If you deploy third-party behavioral ads on your website, there’s no reason not to know how your partners stack up in terms of protecting user privacy.
In fact it couldn’t be easier, now that we’ve launched our new site-scan privacy reports. At a glance, you can see which tracking companies are collecting user data on your site, and a detailed analysis of their oversight participation, privacy policy protection and opt-out availability. You can also drill down with summaries of key privacy practices and privacy policy excerpts. Check out this example.
We’re offering free site scans for any website, with a sliding-scale subscription for ongoing monitoring and alerts when new networks show up on your site.
As always, comments and input are greatly appreciated, as well as notice of any bugs or other issues.