In the words of Ms. Smith, the Privacy and Security Fanatic at Network World (pictured anonymously at left):
If you care about your privacy, it doesn’t mean you have to opt-out of being tracked. You can decide if and how your online interests are used for advertising. With the help available at PrivacyChoice, you can decide if any ad-companies’ privacy practices are up to your standards or you can tweak your preferences for the relevant ads that you do see. The transparency and accountability in the PrivacyChoice privacy tools offer you real choices and control of who’s watching and tracking you.