You’ve probably seen the Facebook ads for MyLife, which pitch you to enter your name to see what’s publicly available about you and who’s been looking for it. When you click through, they ask for not only your name, but also your age and location. Once you enter all of this information (but not before), they show you bogus blurred photos of people who they say are looking for you, and then solicit your email address if you want to actually see anything more. (You can even let them connect to your Facebook account, if you’re feeling really brave.) Once you’ve given them your email address, you learn that, in fact, no more free information is actually forthcoming. Instead you need to pay $15.95 to see your own profile.
In short, MyLife asks you to build their database about you while giving you nothing in return unless you pay. Doesn’t sound to me like a very good deal.
PS I sure wish Facebook would make some effort to police these deceptive ads, particularly since they thrive on curiosity about your own Facebook profile.