How should “tracking” be defined for the purposes of Do-Not-Track browser settings?

Firefox and IE9 will soon include Do-Not-Track, but what constitutes “tracking” isn’t officially defined. The Center for Democracy and Technology issued this proposal (link):

Tracking is the collection and correlation of data about the Internet activities of a particular user, computer, or device, over time and across non-commonly branded websites, for any purpose other than fraud prevention or compliance with law enforcement requests.

Some obvious questions surround the meaning of correlation, fraud and verification.

Discussion on Quora >>

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One Response to How should “tracking” be defined for the purposes of Do-Not-Track browser settings?

  1. Good point Jim. The problem we face is that ‘tracking’, per se, isn’t bad. It is the misuse of that data that becomes problematic. I do like the FTC’s definition of when tracking is bad…that is that our concern should be when the behavior causes “physical security, economic injury, and unwanted intrusions into our daily lives.”

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