Human readable classifications for trackers: seeking input

As part of the upcoming relaunch of the PrivacyChoice Tracking List, companies will be classified based on how they use and collect data in the course of their business. Classifications are from the perspective of a web user, focusing on how each type of business tends to use or share profile information. For each category, I’m also attempting to give a summary indication (“more” v. “less”) when it comes to the breadth of information that each type of company handles, and how widely they tend to share it.

Here is the working list of classifications:

If you have suggestions for improvement, please comment here or send me an email jim(at)privacychoice.org.