PrivacyChoice Policymaker is featured today in the IAB Blog, with my pitch for ad companies to encourage app developers to focus on better privacy disclosure for users, particularly when it comes to third party ad tracking.
Privacy advocates and regulators have challenged the ad industry to provide meaningful choice when it comes to the collection and use of behavioral data. In response, industry leaders have come together in support of the enhanced ad notice icon, which leads the user to industry wide disclosure and choice options. Although some still question this approach, it is well positioned to have significant industry adoption as a framework for consumer choice on traditional websites.
The industry is at an earlier stage when it comes to providing notice and choice on mobile devices. …