Here’s the text of the new rule:
Our Customers may not use the Flurry Services in connection with any application labeled or described as a “Kids” or “Children” application and may not use the Flurry Services a) in connection with any application, advertisement or service directed towards children or b) to collect any personal information of children.
This means that you may not use Flurry at all for apps labeled as for kids; it also means that you may not use Flurry for other apps if they are “directed towards children” or if it in fact collects personal information from children under the age of 13. For more background on the rules applicable to data collection from kids, read this post.
It’s not clear if Flurry will be affirmatively checking to see if their customer’s apps comply with these requirements, but that wouldn’t be surprising, given Flurry’s leading position in the market and the FTC’s current focus on data collection from children.
What you need to do if you use Flurry
- Is your app listed as a “kid’s” or “children’s” application, or is your app otherwise directed at children under 13? If so, you may need to find another analytics service.
- Are you careful not to collect data from users whom you know are under 13? For example, if you ask users to provide their age, then you will have to apply different data collection practices to kids.