Developer alert: Flurry analytics adopts new child privacy rule

Flurry, one of the most popular analytics and monetization platforms for mobile apps, updated their privacy policy today to reject apps that are focused on children or collect certain information from children. Mobile developers using Flurry need to review their listing and data collection practices in light of these new rules.

What changed

Here’s the text of the new rule:

Our Customers may not use the Flurry Services in connection with any application labeled or described as a “Kids” or “Children” application and may not use the Flurry Services a) in connection with any application, advertisement or service directed towards children or b) to collect any personal information of children.

This means that you may not use Flurry at all for apps labeled as for kids; it also means that you may not use Flurry for other apps if they are “directed towards children” or if it in fact collects personal information from children under the age of 13. For more background on the rules applicable to data collection from kids, read this post.

It’s not clear if Flurry will be affirmatively checking to see if their customer’s apps comply with these requirements, but that wouldn’t be surprising, given Flurry’s leading position in the market and the FTC’s current focus on data collection from children.

What you need to do if you use Flurry

  1. Is your app listed as a “kid’s” or “children’s” application, or is your app otherwise directed at children under 13? If so, you may need to find another analytics service.
  2. Are you careful not to collect data from users whom you know are under 13? For example, if you ask users to provide their age, then you will have to apply different data collection practices to kids.
  3. Does your own privacy policy address data collection from kids? If you use the PrivacyChoice Policymaker, it includes template language to disavow personal data collection from people under age 13. It’s up to you to make sure that your actual practices stay in line with this requirement.
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4 Responses to Developer alert: Flurry analytics adopts new child privacy rule

  1. Pingback: Flurry Analytics Now Rejects Apps Focused on Children | Application Privacy

  2. Pingback: Morgan Reed: No Analytics for You; How Children’s Education Apps Could Suffer Under New Regulations | GEAR SYNDRO.ME

  3. Pingback: Morgan Reed: No Analytics for You; How Children’s Education Apps Could Suffer Under New Regulations | PCE Groups, LLC

  4. Pingback: Morgan Reed: No Analytics for You; How Children's Education Apps Could Suffer Under New Regulations

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