Since we launched Privacyscore.com earlier this year, we have had the chance to interact with scores of web and app publishers about one simple question: How can they improve their own Privacyscores?
Through these conversations, we’ve seen many companies modify their privacy policies (and underlying practices) in order to meet the standard that we set with Privacyscore. As we suspected when we designed the framework, if you can start to measure privacy practices both qualitatively and quantitatively, you will empower individuals to improve their consumer privacy framework of their own organizations.
So we are particularly pleased to see Comscore, a true Internet heavyweight, embrace the Privacyscore framework in a blog post today. We’re also pleased that they feature their own Privacyscore in their consumer disclosure, linking to our detailed analysis. And for all of the companies who deploy Comscore tags on their own sites, they have seen their own Privacyscores rise as well. For marketers, publishers and consumers it’s a privacy win-win-win, and one that we’re delighted to support.