In curating Trackerlist, we come across some sketchy privacy practices by data collectors from time to time. Usually these come from fringe players and bootstrapped startups. It’s much more disturbing when we see lousy poor privacy framework from a company with data on over 100 million people, blue-chip customers and multiple privacy certifications.
Given this aggressive approach, you might expect adMarketplace to provide users with a robust way to opt-out of data collection. You will be disappointed, as you can see from their policy:
In other words, there’s no opt-out.
Not only have seal providers signed up to the adMarketplace privacy framework, Google has certified the company to reach users across the vast Doubleclick network, and these well-known companies are enjoying the benefits of aggressive data practices as customers of adMarketplace:
I’d like to propose a simple test of the effectiveness of the ad-industry self-regulation program. In a couple of weeks, let’s check back on the adMarketplace privacy framework and the companies certifying it. That will tell us a lot about whether consumers should put faith in the industry’s efforts to police itself.