Category Archives: DAA

There’s a big hole in the ad-industry privacy initiative. It’s called Facebook.

Posted on October 4, 2012 by Jim Brock

In the debate about “Do Not Track,” ad-business folks often talk about the success of the self-regulatory program supervised by two industry groups, the Digital Advertising Alliance and the Network Advertising Initiative. These groups have knit together a privacy framework … Continue reading →

Posted in DAA, Facebook, NAI, Outliers, Pros, Self-Regulation, Social Network Privacy | 1 Comment

How to improve your Privacyscore

Posted on February 21, 2012 by Jim Brock

This is the most common question we get from web publishers. As explained in our FAQ, here’s how you can achieve a top Privacyscore of 100: Your own published privacy policy should clearly explain how you handle personally identifiable data … Continue reading →

Posted in DAA, Folks, Privacy Policies, privacyscore, Pros, Self-Regulation | Leave a comment

Yet another (better) definition of sensitive boundaries for ad targeting

Posted on December 14, 2011 by Jim Brock

The concept of “sensitive” categories pervades the policy structures governing online ad targeting; there is a sense that certain online activities are “out of bounds” when it comes to behavioral advertising. Both the Network Advertising Initiative and the Digital Advertising … Continue reading →

Posted in Best Practices, DAA, Google, NAI, Pros, Self-Regulation | 5 Comments

Will behavioral icons matter on mobile?

Posted on May 22, 2011 by Jim Brock

Last week Mozilla announced the availability of a Do-Not-Track setting in the mobile version of Firefox. Although not yet honored by more than a few companies, seeing this implementation reminds me of how the mobile paradigm may require a very … Continue reading →

Posted in DAA, Do Not Track, mobile, Pros, Usability | Leave a comment

Tracker List 2.0

Posted on May 10, 2011 by Jim Brock

The PrivacyChoice Tracker List has been expanded and enhanced. My goal is to make it the definitive source of privacy information about the tracking company ecosystem, serving web users, websites, advertisers, agencies and others concerned with online tracking and privacy. … Continue reading →

Posted in Best Practices, DAA, Do Not Track, Folks, Oversight, Pros, Self-Regulation | Leave a comment

Reconstructing Do-Not-Track

Posted on February 8, 2011 by Jim Brock

The major browser makers have now proposed three very different approaches to give users control over online tracking. Microsoft IE9‘s “Tracking Protection Lists” provide direct blocking of tracking interactions based on lists curated and hosted by independent companies. Mozilla’s Firefox gives … Continue reading →

Posted in Best Practices, DAA, Do Not Track, Firefox, Google, Microsoft, Pros | 5 Comments

What we know (and what we don’t)

Posted on January 12, 2011 by Jim Brock

The last few months have been eventful for those following ad targeting and consumer privacy. Here’s my list of things that we have now learned (and some we haven’t) about the emerging “self-regulatory” framework. Read full article at adotas

Posted in Best Practices, DAA, Do Not Track, Google, Microsoft, Oversight, Pros, Website Disclosure | Leave a comment

Where is the boundary? Conflicting standards on health-related ad targeting

Posted on November 24, 2010 by Jim Brock

A spooky experience with drug-ad targeting was the initial inspiration for the PrivacyChoice project, so it won’t surprise you that I support the call for an FTC investigation into pharmaceutical ad targeting. There’s a big difference between building a profile about … Continue reading →

Posted in DAA, Featured, Folks, NAI, Pros | 2 Comments

The new opt-out page: a missed opportunity

Posted on November 24, 2010 by Jim Brock

The new centralized industry opt-out page is now in beta on the aboutads.info site, which is a production of the new Digital Advertising Alliance. The new page consolidates opt-outs for the tracking companies participating in the self-regulatory program (at this … Continue reading →

Posted in DAA, Folks, NAI, Pros, Usability | Leave a comment