Category Archives: Do Not Track

Geo-IP location targeting:
When is consent required?

Posted on January 23, 2012 by Jim Brock

In AdExchanger, the CEO of location-data company, PlaceIQ, explains how IP addresses are used to determine a user’s location, and how this practice is becoming increasingly precise: Starting at the most granular, or hyper‑local, is a smartphone, your typical Android or … Continue reading →

Posted in Do Not Track, mobile | Leave a comment

Do Not Track: Advice for early adopters

Posted on December 28, 2011 by Jim Brock

While the W3C working group continues to hammer out specifications for the Do Not Track header, it’s good to see a few tracking companies already moving ahead with their own implementations. Here are two key points for companies adopting the … Continue reading →

Posted in Best Practices, Do Not Track, Opt Out Cookies | 1 Comment

Can Do-Not-Track users be convinced to allow anonymous, accountable tracking?

Posted on December 7, 2011 by Jim Brock

From a survey on privacychoice.org of users with Do Not Track already enabled in their browser.

Posted in Do Not Track | 1 Comment

Confirming Do Not Track Status: The Chitika Example

Posted on October 11, 2011 by Jim Brock

The PrivacyChoice Tracker List collects the privacy qualifications and practices of nearly 500 targeting companies, including tracking domains, methods and opt-out processes. This data flows through nearly all of the services we offer web and mobile users (such as TrackerBlock and … Continue reading →

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Meaningful Mobile Choice Begins with the Privacy Policy

Posted on September 22, 2011 by Jim Brock

PrivacyChoice Policymaker is featured today in the IAB Blog, with my pitch for ad companies to encourage app developers to focus on better privacy disclosure for users, particularly when it comes to third party ad tracking. Privacy advocates and regulators … Continue reading →

Posted in Best Practices, Do Not Track, mobile | Leave a comment

Why Not Track? Results from an informal survey

Posted on September 14, 2011 by Jim Brock

Recently Krux Digital (a PrivacyChoice partner) and Mozilla published interesting statistics on the adoption of Do Not Track preference in Firefox. They suggest that so far over six percent of Firefox users who have the Do Not Track option have … Continue reading →

Posted in Do Not Track | 1 Comment

Will behavioral icons matter on mobile?

Posted on May 22, 2011 by Jim Brock

Last week Mozilla announced the availability of a Do-Not-Track setting in the mobile version of Firefox. Although not yet honored by more than a few companies, seeing this implementation reminds me of how the mobile paradigm may require a very … Continue reading →

Posted in DAA, Do Not Track, Usability, mobile | Leave a comment

Guest Post: Effective Measure CTO on how they are implementing Do Not Track

Posted on May 18, 2011 by Jim Brock

As part of the ongoing discussion about Do-Not-Track in browsers, it’s important to hear from companies who are actually implementing these technologies in the field. Today’s guest post is from Andrew Julian, CTO of Effective Measure, which provides “cutting edge … Continue reading →

Posted in Best Practices, Do Not Track, Self-Regulation | 1 Comment

Tracker List 2.0

Posted on May 10, 2011 by Jim Brock

The PrivacyChoice Tracker List has been expanded and enhanced. My goal is to make it the definitive source of privacy information about the tracking company ecosystem, serving web users, websites, advertisers, agencies and others concerned with online tracking and privacy. … Continue reading →

Posted in Best Practices, DAA, Do Not Track, Oversight, Self-Regulation | Leave a comment

An integrated approach to tracking privacy (agreeing with TRUSTe)

Posted on May 7, 2011 by Jim Brock

Here’s a statement I wholeheartedly agree with, from a nice primer from Travis Pinnick at TRUSTe: Effective browser-based user privacy controls should meet the following criteria: – Graceful integration of several tracking management solutions, especially tracker blocking mechanisms and the … Continue reading →

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