Category Archives: Do Not Track

Guest Post: Effective Measure CTO on how they are implementing Do Not Track

Posted on May 18, 2011 by Jim Brock

As part of the ongoing discussion about Do-Not-Track in browsers, it’s important to hear from companies who are actually implementing these technologies in the field. Today’s guest post is from Andrew Julian, CTO of Effective Measure, which provides “cutting edge … Continue reading →

Posted in Best Practices, Do Not Track, Pros, Self-Regulation | 1 Comment

Tracker List 2.0

Posted on May 10, 2011 by Jim Brock

The PrivacyChoice Tracker List has been expanded and enhanced. My goal is to make it the definitive source of privacy information about the tracking company ecosystem, serving web users, websites, advertisers, agencies and others concerned with online tracking and privacy. … Continue reading →

Posted in Best Practices, DAA, Do Not Track, Folks, Oversight, Pros, Self-Regulation | Leave a comment

An integrated approach to tracking privacy (agreeing with TRUSTe)

Posted on May 7, 2011 by Jim Brock

Here’s a statement I wholeheartedly agree with, from a nice primer from Travis Pinnick at TRUSTe: Effective browser-based user privacy controls should meet the following criteria: – Graceful integration of several tracking management solutions, especially tracker blocking mechanisms and the … Continue reading →

Posted in Best Practices, Do Not Track, Pros, Usability | Leave a comment

Two suggestions for the W3C Workshop on Do-Not-Track

Posted on April 27, 2011 by Jim Brock

Unfortunately I’m unable to attend this week’s workshop to kick off the W3C’s consideration of browser-based approaches to Do Not Track. But that won’t stop me from offering two pieces of advice for those who are participating: 1. Focus on the … Continue reading →

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Do-Not-Track in Google Chrome?

Posted on April 18, 2011 by Jim Brock

Much has been said about Google’s decision against implementing Do-Not-Track functionality in the Chrome browser. It turns out Google may be a little closer to providing Do-Not-Track than you might think. To see, copy this into your URL bar while … Continue reading →

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Do-Not-Track compliance in 4 easy steps

Posted on April 17, 2011 by Jim Brock

From this report, it sounds like the Do-Not-Track header (as implemented in Firefox 4) now has the support of at least two tracking companies, Chitika and BlueKai. By implementing the header these companies support a forward-looking approach to user privacy, … Continue reading →

Posted in Best Practices, Do Not Track, Folks, Opt Out Cookies, Pros, Self-Regulation | 3 Comments

Something to like about the collision of U.S. and European privacy regulations

Posted on April 16, 2011 by Jim Brock

According to The Telegraph, they’re now working on a Do-Track button for browsers. The communications minister Ed Vaizey said the UK will adopt a two-tier approach to implementing the regulations. Firstly, officials are working with the major web browser makers to … Continue reading →

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Want to understand why Do Not Track is gaining momentum? Look at this chart.

Posted on March 31, 2011 by Jim Brock

Today’s post is for all of the ad-industry folks who can’t seem to understand why the Do-Not-Track movement has so much momentum, despite all of the industry’s efforts to provide ad notices and consolidated choice pages. This chart, taken from … Continue reading →

Posted in Do Not Track, Folks, Pros | 1 Comment

Do Not Track, referring URLs and Google

Posted on March 28, 2011 by Jim Brock

Opponents of a browser-based Do-Not-Track choice often point to the question of definition: What is “tracking” and will web users really understand what they are choosing if they turn it off? Will “tracking” be defined in a way that destroys … Continue reading →

Posted in Do Not Track, Pros | 3 Comments

A working definition of “Do Not Track”

Posted on March 22, 2011 by Jim Brock

Even with “Do Not Track” features now built into new versions of the most popular web browsers, there is no official definition of what constitutes “tracking.” This fundamental rule determines what data may or may not be collected from users … Continue reading →

Posted in Do Not Track, Folks, Pros, Self-Regulation | 5 Comments