Category Archives: Legislation

13 Takeaways from the Federal Trade Commission’s final privacy report

Posted on March 27, 2012 by Jim Brock

After two years of study, the Federal Trade Commission has issued their final report, Protecting Consumer Privacy in an Era of Rapid Change. Here are the takeaways that I found most significant (particularly #13!): Companies can establish a “safe harbor” … Continue reading →

Posted in Best Practices, Do Not Track, Legislation, Privacy Policies, Self-Regulation, Website Disclosure, mobile, privacyscore | 1 Comment

The Rush bill fails on visibility

Posted on July 20, 2010 by Jim Brock

I was originally encouraged by news accounts describing the new bill announced yesterday to clarify consumer privacy requirements for behavioral targeting. But on reading the bill, it seems to miss the mark on at least one key point. Unlike the … Continue reading →

Posted in Do Not Track, Legislation | 1 Comment

Identity information is not connected to what you do.
If you sign up for site scanning, privacy widget or seal services, we may ask for your name, title, email address, city, state, postal code, country of residence, and phone number, and we may invite you to select a password. We never associate any of your personally identifiable information with information about your activities through our services.
We do not use or store your precise location.
We do not access your precise location. Our analytics system may log the approximate location of anonymous users.
You can request to see your identity data.
You may choose to correct, update, or delete the membership information you have submitted to us by sending an email requesting changes to privacy@privacychoice.org. You may unsubscribe from email communications by clicking on a link in the bottom of each email you may receive from us.
We keep data for a limited time period.
We maintain information collected for no more than one year after your last interaction with our service or the termination of your membership.
We don't share your identity data.
We do not convey any information about your use of this service to any other party for their use, other than for their use solely in providing services to us. We may publish reports with aggregate information, such as trends in the interests of PrivacyChoice users. This never includes information about any individual user.
No ad companies collect data here.
We do not allow any other company to collect information on this site for their own use.
You can ask privacy questions.
We encourage questions and comments on our privacy policy, and anything else that can help improve our service. Please contact us at privacy@privacychoice.org or use our contact form.
Analytics companies access anonymous data on our behalf.
"Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve it. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors." (Google)

Google Analytics Privacy Policy
Service providers may access data on our behalf.
We may use agents and contractors in order to help operate our site. Their use of information is limited to these purposes and is subject to confidentiality agreements.
We may disclose your data in special situations.
To operate the service, we also need to make your information available to third parties in these limited circumstances: (1) with your express consent, (2) when we have a good faith belief it is required by law, (3) when we have a good faith belief it is necessary to protect our rights or property, or (4) to any successor in a merger or acquisition. We will attempt to notify you in any such case, to the extent permitted by law to do so.
Our full privacy policy includes more information.
Our full privacy policy includes other important terms. Click to read it:

Full Privacy Policy
Feedback