Category Archives: NAI

There’s a big hole in the ad-industry privacy initiative. It’s called Facebook.

Posted on October 4, 2012 by Jim Brock

In the debate about “Do Not Track,” ad-business folks often talk about the success of the self-regulatory program supervised by two industry groups, the Digital Advertising Alliance and the Network Advertising Initiative. These groups have knit together a privacy framework … Continue reading →

Posted in DAA, Facebook, NAI, Outliers, Pros, Self-Regulation, Social Network Privacy | 1 Comment

How does Facebook define “sensitive” boundaries for ad targeting?

Posted on March 6, 2012 by Jim Brock

This blog is full of posts about the boundaries of ad targeting — what kind of use profile data is and should be considered “off limits” for online marketing. Across major ad companies and industry organizations you’ll find important differences … Continue reading →

Posted in Best Practices, Facebook, Folks, Google, NAI, Pros, Self-Regulation | 1 Comment

Yet another (better) definition of sensitive boundaries for ad targeting

Posted on December 14, 2011 by Jim Brock

The concept of “sensitive” categories pervades the policy structures governing online ad targeting; there is a sense that certain online activities are “out of bounds” when it comes to behavioral advertising. Both the Network Advertising Initiative and the Digital Advertising … Continue reading →

Posted in Best Practices, DAA, Google, NAI, Pros, Self-Regulation | 5 Comments

Where is the boundary? Conflicting standards on health-related ad targeting

Posted on November 24, 2010 by Jim Brock

A spooky experience with drug-ad targeting was the initial inspiration for the PrivacyChoice project, so it won’t surprise you that I support the call for an FTC investigation into pharmaceutical ad targeting. There’s a big difference between building a profile about … Continue reading →

Posted in DAA, Featured, Folks, NAI, Pros | 2 Comments

The new opt-out page: a missed opportunity

Posted on November 24, 2010 by Jim Brock

The new centralized industry opt-out page is now in beta on the aboutads.info site, which is a production of the new Digital Advertising Alliance. The new page consolidates opt-outs for the tracking companies participating in the self-regulatory program (at this … Continue reading →

Posted in DAA, Folks, NAI, Pros, Usability | Leave a comment

The PrivacyChoice Policy Wishlist

Posted on November 15, 2010 by Jim Brock

Intensified interest in federal privacy policy seems likely to result in either new laws affecting online tracking or efforts to boost the self-regulatory program. With privacy lobbying now in full swing, it seems like a good time to throw in … Continue reading →

Posted in Best Practices, NAI, Pros | 1 Comment

How to know if self-regulation is working: Feature article in Adotas

Posted on September 27, 2010 by Jim Brock

Some key elements are now in place for the self-regulatory framework to ensure privacy and choice in ad tracking. Today in Adotas I’m suggesting three key things that will indicate initial success for the new system: The consumer experience is … Continue reading →

Posted in NAI, Outliers, Preference Managers, Pros, Self-Regulation | Leave a comment

Hey NAI, we’re gaining on you!

Posted on September 17, 2010 by Jim Brock

Here’s a fun graph that shows how the PrivacyChoice service is growing in popularity. It’s a neat comparison, since privacychoice.org and networkadvertising.org are the primary sources of consumer privacy information and choices for ad targeting. New goal: make those lines … Continue reading →

Posted in Folks, NAI, Pros | Leave a comment

Transparency works: Specific Media kills the cache

Posted on September 11, 2010 by Jim Brock

Specific Media’s privacy practices have drawn more attention than they would have liked in the last several months. One issue highlighted in a prior post was SM’s use of local cache storage for unique user IDs — which, like a … Continue reading →

Posted in Flash Cookies and LSOs, NAI, Outliers, Pros | 2 Comments

Specific Media: Out of the NAI doghouse?

Posted on August 18, 2010 by Jim Brock

More than six months ago, Specific Media was the sole ad delivery company singled out as having potential compliance issues in the NAI’s 2009 report (discussed in an earlier post). The company just updated their privacy policy in two respects: Adopted … Continue reading →

Posted in NAI, Outliers, Pros | 3 Comments