Category Archives: Opt Out Cookies

Concerned about ad-tracking on your smartphone browser?

Posted on February 17, 2012 by Jim Brock

If you are concerned about recent reports of unexpected tracking by Google on mobile Safari, check out the PrivacyChoice mobile opt-out page on your smartphone: Opt-out here http://privacychoice.org/mobile/optout This mobile-ready page gathers and executes opt-outs for a handful of popular … Continue reading →

Posted in Folks, Google, Opt Out Cookies | Leave a comment

Do Not Track: Advice for early adopters

Posted on December 28, 2011 by Jim Brock

While the W3C working group continues to hammer out specifications for the Do Not Track header, it’s good to see a few tracking companies already moving ahead with their own implementations. Here are two key points for companies adopting the … Continue reading →

Posted in Best Practices, Do Not Track, Opt Out Cookies, Pros | 1 Comment

The FTC’s Seven Opt-out Rules:
A must-read for tracking companies

Posted on December 21, 2011 by Jim Brock

The Federal Trade Commission’s recently finalized settlement with ScanScout is ostensibly about the use of Flash cookies, which led to the enforcement action. But as is often the case, the consent decree also outlines requirements that provide all companies, not just … Continue reading →

Posted in Best Practices, Opt Out Cookies, Pros | 1 Comment

It’s time to confirm your listing (and get a backstop for your opt-out testing)

Posted on May 11, 2011 by Jim Brock

If your firm is listed in our index of tracking companies, it’s important to make sure your listing is accurate and complete, since consumers, advertisers, websites and regulators use our index to understand your privacy practices. We can take care … Continue reading →

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Do-Not-Track compliance in 4 easy steps

Posted on April 17, 2011 by Jim Brock

From this report, it sounds like the Do-Not-Track header (as implemented in Firefox 4) now has the support of at least two tracking companies, Chitika and BlueKai. By implementing the header these companies support a forward-looking approach to user privacy, … Continue reading →

Posted in Best Practices, Do Not Track, Folks, Opt Out Cookies, Pros, Self-Regulation | 3 Comments

Keep MORE Opt Outs

Posted on January 31, 2011 by Jim Brock

Among the recent “do not track” announcements by browser-makers Microsoft, Mozilla and Google, the approach taken by Google showed the least imagination and effort in the cause of consumer choice. Rather than enable simple global choices (like Mozilla), or make … Continue reading →

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Keep it simple: Opt-out cookies should always overwrite tracking cookies

Posted on October 28, 2010 by Jim Brock

The renewed notice-and-choice framework being rolled out for behavioral advertising has an important shortcoming:  Opt-out cookies only serve to turn off the delivery of behaviorally targeted ads, they don’t promise to turn off data collection in the first place. The … Continue reading →

Posted in Do Not Track, Opt Out Cookies, Pros, Usability | 4 Comments

Privacy Innovation: The PrivacyChoice Bookmark

Posted on September 10, 2010 by Jim Brock

The PrivacyChoice mission is to demonstrate technologies that make consumer privacy more understandable and actionable. In that spirit, I’m delighted to announce the launch of the PrivacyChoice Bookmark, which is now the easiest way for consumers to manage their behavioral privacy … Continue reading →

Posted in Folks, Opt Out Cookies, Pros, Usability | 1 Comment

Dear IAB: Don’t fear the opt-out

Posted on July 21, 2010 by Jim Brock

The new ad-targeting privacy bill offered by Rep. Bobby Rush is notable because, as reported by Mediapost, it reflects greater confidence in self-regulation. But before you start looking for common ground, consider this disturbing quote: [IAB Executive] Zaneis questioned whether it … Continue reading →

Posted in Opt Out Cookies, Pros | 2 Comments