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Archives
Category Archives: Outliers
Testing industry self-regulation with adMarketplace (updated 12/12)
Update 12/12/12: In response to this post, adMarketplace has amended their privacy policy to eliminate the ability to utilize offline data from other sources. The revised policy also is more narrow in the use of IP addresses, contemplating that they … Continue reading
Posted in Outliers, Pros
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Does Facebook qualify the data practices of advertisers in Facebook apps?
Facebook publishes a list of advertising companies that are permitted within Facebook apps that connect using Facebook profile data. These companies have signed an agreement with Facebook that restricts their collection and use of this data, since they may be exposed to … Continue reading
Posted in Facebook, Outliers, Pros, Self-Regulation
5 Comments
Developer Alert: Airpush now collects and sells your users’ personal data
Note: Airpush’s CEO response in comments about actual consent practices and pending policy revision. On Monday, mobile ad network Airpush, which calls itself the “second largest mobile ad network,” revised their privacy statement in a major way. Now they state … Continue reading
Posted in mobile, Outliers, Privacy Policies, Pros
10 Comments
There’s a big hole in the ad-industry privacy initiative. It’s called Facebook.
In the debate about “Do Not Track,” ad-business folks often talk about the success of the self-regulatory program supervised by two industry groups, the Digital Advertising Alliance and the Network Advertising Initiative. These groups have knit together a privacy framework … Continue reading
Posted in DAA, Facebook, NAI, Outliers, Pros, Self-Regulation, Social Network Privacy
1 Comment
The Blue Cava Webinar: Everything I feared (and more)
UPDATE: The enforcement group of the Digital Advertising Alliance brought action against Blue Cava based on the some of the issues outlined in this post, which resulted in policy changes. Today I listened in on a sales webinar for Blue … Continue reading
Consumer beware: MyLife look-ups are a lousy deal
You’ve probably seen the Facebook ads for MyLife, which pitch you to enter your name to see what’s publicly available about you and who’s been looking for it. When you click through, they ask for not only your name, but also … Continue reading
Chompon is an Outlier
One of the ways we will know whether the new self-regulatory framework is succeeding is that “outliers” — those who do not comply with the new guidelines — will be shunned. The folks who are playing by the rules won’t … Continue reading
Posted in Folks, Outliers, Pros
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How to know if self-regulation is working: Feature article in Adotas
Some key elements are now in place for the self-regulatory framework to ensure privacy and choice in ad tracking. Today in Adotas I’m suggesting three key things that will indicate initial success for the new system: The consumer experience is … Continue reading
Posted in NAI, Outliers, Preference Managers, Pros, Self-Regulation
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Transparency works: Specific Media kills the cache
Specific Media’s privacy practices have drawn more attention than they would have liked in the last several months. One issue highlighted in a prior post was SM’s use of local cache storage for unique user IDs — which, like a … Continue reading
Posted in Flash Cookies and LSOs, NAI, Outliers, Pros
2 Comments
Specific Media: Out of the NAI doghouse?
More than six months ago, Specific Media was the sole ad delivery company singled out as having potential compliance issues in the NAI’s 2009 report (discussed in an earlier post). The company just updated their privacy policy in two respects: Adopted … Continue reading
Posted in NAI, Outliers, Pros
3 Comments