Category Archives: Self-Regulation

Does Facebook qualify the data practices of advertisers in Facebook apps?

Posted on November 20, 2012 by Jim Brock

Facebook publishes a list of advertising companies that are permitted within Facebook apps that connect using Facebook profile data. These companies have signed an agreement with Facebook that restricts their collection and use of this data, since they may be exposed to … Continue reading →

Posted in Facebook, Outliers, Pros, Self-Regulation | 5 Comments

There’s a big hole in the ad-industry privacy initiative. It’s called Facebook.

Posted on October 4, 2012 by Jim Brock

In the debate about “Do Not Track,” ad-business folks often talk about the success of the self-regulatory program supervised by two industry groups, the Digital Advertising Alliance and the Network Advertising Initiative. These groups have knit together a privacy framework … Continue reading →

Posted in DAA, Facebook, NAI, Outliers, Pros, Self-Regulation, Social Network Privacy | 1 Comment

It’s an Honor (in two ways)

Posted on June 6, 2012 by Jim Brock

The Online Trust Alliance today announced their 2012 Honor Roll, a unique and important tradition that highlights the online services that have adopted best practices in online security and privacy. At PrivacyChoice we’re celebrating this year’s announcement for two reasons. First, … Continue reading →

Posted in Best Practices, Folks, privacyscore, Pros, Self-Regulation | Leave a comment

Microsoft, Do-Not-Track and the Moral Highground

Posted on June 5, 2012 by Jim Brock

Microsoft announced last week that the next version of Internet Explorer will not only feature the Do-Not-Track setting, it will come with that setting turned “on” without any action by the user. Given IE’s substantial (though declining) market share, this … Continue reading →

Posted in Do Not Track, Internet Explorer, Microsoft, Self-Regulation | Leave a comment

13 Takeaways from the Federal Trade Commission’s final privacy report

Posted on March 27, 2012 by Jim Brock

After two years of study, the Federal Trade Commission has issued their final report, Protecting Consumer Privacy in an Era of Rapid Change. Here are the takeaways that I found most significant (particularly #13!): Companies can establish a “safe harbor” … Continue reading →

Posted in Best Practices, Do Not Track, Legislation, mobile, Privacy Policies, privacyscore, Pros, Self-Regulation, Website Disclosure | 1 Comment

How does Facebook define “sensitive” boundaries for ad targeting?

Posted on March 6, 2012 by Jim Brock

This blog is full of posts about the boundaries of ad targeting — what kind of use profile data is and should be considered “off limits” for online marketing. Across major ad companies and industry organizations you’ll find important differences … Continue reading →

Posted in Best Practices, Facebook, Folks, Google, NAI, Pros, Self-Regulation | 1 Comment

How to improve your Privacyscore

Posted on February 21, 2012 by Jim Brock

This is the most common question we get from web publishers. As explained in our FAQ, here’s how you can achieve a top Privacyscore of 100: Your own published privacy policy should clearly explain how you handle personally identifiable data … Continue reading →

Posted in DAA, Folks, Privacy Policies, privacyscore, Pros, Self-Regulation | Leave a comment

Making privacy measurable (and easier) with privacyscores

Posted on February 12, 2012 by Jim Brock

Today we launched our most important and ambitious project: privacyscore.com. In it we are applying analytic methods to measure privacy risk across more than a thousand websites. We’re doing it to help solve a big problem for web users: how … Continue reading →

Posted in Best Practices, Privacy Policies, privacyscore, Pros, Self-Regulation, Website Disclosure | 4 Comments

Yet another (better) definition of sensitive boundaries for ad targeting

Posted on December 14, 2011 by Jim Brock

The concept of “sensitive” categories pervades the policy structures governing online ad targeting; there is a sense that certain online activities are “out of bounds” when it comes to behavioral advertising. Both the Network Advertising Initiative and the Digital Advertising … Continue reading →

Posted in Best Practices, DAA, Google, NAI, Pros, Self-Regulation | 5 Comments

Guest Post: Effective Measure CTO on how they are implementing Do Not Track

Posted on May 18, 2011 by Jim Brock

As part of the ongoing discussion about Do-Not-Track in browsers, it’s important to hear from companies who are actually implementing these technologies in the field. Today’s guest post is from Andrew Julian, CTO of Effective Measure, which provides “cutting edge … Continue reading →

Posted in Best Practices, Do Not Track, Pros, Self-Regulation | 1 Comment