Category Archives: Self-Regulation

Tracker List 2.0

Posted on May 10, 2011 by Jim Brock

The PrivacyChoice Tracker List has been expanded and enhanced. My goal is to make it the definitive source of privacy information about the tracking company ecosystem, serving web users, websites, advertisers, agencies and others concerned with online tracking and privacy. … Continue reading →

Posted in Best Practices, DAA, Do Not Track, Folks, Oversight, Pros, Self-Regulation | Leave a comment

Do-Not-Track compliance in 4 easy steps

Posted on April 17, 2011 by Jim Brock

From this report, it sounds like the Do-Not-Track header (as implemented in Firefox 4) now has the support of at least two tracking companies, Chitika and BlueKai. By implementing the header these companies support a forward-looking approach to user privacy, … Continue reading →

Posted in Best Practices, Do Not Track, Folks, Opt Out Cookies, Pros, Self-Regulation | 3 Comments

A working definition of “Do Not Track”

Posted on March 22, 2011 by Jim Brock

Even with “Do Not Track” features now built into new versions of the most popular web browsers, there is no official definition of what constitutes “tracking.” This fundamental rule determines what data may or may not be collected from users … Continue reading →

Posted in Do Not Track, Folks, Pros, Self-Regulation | 5 Comments

Do Not Track Demystified (really)

Posted on December 22, 2010 by Jim Brock

This interview in Clickz with Edward Felten, the FTC’s technology leader, clarifies a number of important points that are often muddled in the debate about consumer tracking preferences and privacy. Here are five top takeaways from the interview: No one’s … Continue reading →

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Making profiles more accessible

Posted on December 3, 2010 by Jim Brock

Yesterday Better Advertising announced that they will allow tracking companies to make their user preference maps visible as part of BA’s enhanced notice and choice experience. Even though it doesn’t look like more than framed versions of existing preference managers, … Continue reading →

Posted in Best Practices, Folks, Preference Managers, Pros, Self-Regulation | Tagged , | Leave a comment

How to know if self-regulation is working: Feature article in Adotas

Posted on September 27, 2010 by Jim Brock

Some key elements are now in place for the self-regulatory framework to ensure privacy and choice in ad tracking. Today in Adotas I’m suggesting three key things that will indicate initial success for the new system: The consumer experience is … Continue reading →

Posted in NAI, Outliers, Preference Managers, Pros, Self-Regulation | Leave a comment