Category Archives: Uncategorized

The PrivacyChoice API: Giving websites a seat at the privacy table

Posted on May 19, 2011 by Jim Brock

So far the industry response to concerns about tracking privacy has been driven by the ad industry: It’s now up to advertisers and agencies to add tracking icons to ads, which lead the user to an upgraded notice-and-choice experience that … Continue reading →

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Human readable classifications for trackers: seeking input

Posted on April 16, 2011 by Jim Brock

As part of the upcoming relaunch of the PrivacyChoice Tracking List, companies will be classified based on how they use and collect data in the course of their business. Classifications are from the perspective of a web user, focusing on … Continue reading →

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Four questions on Google’s AdChoices

Posted on March 22, 2011 by Jim Brock

The largest ad network in the world — Google AdSense — is now implementing the new behavioral targeting icon. For the vast majority of web users, this will be their first experience with the new notice-and-choice framework that has been … Continue reading →

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Are you “Chitika compliant”?

Posted on March 18, 2011 by Jim Brock

Wilson Sonsini posted a helpful summary of the Chitika consent decree, noting that the novel remedies help illuminate the Federal Trade Commission’s current views as to what constitutes a sufficient notice-and choice process. While some of the requirements may be specific … Continue reading →

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Mobile Tracking Privacy: Three thoughts

Posted on March 6, 2011 by Jim Brock

An important 2011 initiative for PrivacyChoice is to extend our data and application set to the mobile world, given the rapid rise in mobile ad targeting and data collection. It is an understatement to say this is a more complex … Continue reading →

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How should “tracking” be defined for the purposes of Do-Not-Track browser settings?

Posted on February 9, 2011 by Jim Brock

Firefox and IE9 will soon include Do-Not-Track, but what constitutes “tracking” isn’t officially defined. The Center for Democracy and Technology issued this proposal (link): Tracking is the collection and correlation of data about the Internet activities of a particular user, … Continue reading →

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The publisher side of the privacy equation: why we’re working with Krux Digital

Posted on January 20, 2011 by Jim Brock

PrivacyChoice has a long-standing commitment to helping publishers provide the best possible privacy experience for their users. Publishers play an important role in determining which third-parties have access to consumer behavioral data, and will provide their own “choice points” for … Continue reading →

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‘Do Not Track’ or ‘Do Not Use’?
and other important questions

Posted on November 30, 2010 by Jim Brock

Discussions are gearing up in Washington about the notion of a “Do Not Track” framework for online targeting. Here are some key questions to consider: 1. Is it “Do Not Track” or “Do Not Use”? The beloved “Do Not Call” … Continue reading →

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PrivacyChoice Blog upgraded!

Posted on November 25, 2010 by Jim Brock

Hopefully you’ve noticed the new look and feel for the Blog, which is part of an overall redesign and build-out for privacychoice.org over the next couple of weeks. (If you’re interested in being a beta tester, please let me know.) … Continue reading →

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Who's checking your opt-out process?

Posted on November 9, 2010 by Jim Brock

At PrivacyChoice we have been building out our processes to better automate how we check and analyze opt-outs across the nearly 300 ad-delivery companies in the PrivacyChoice Index. Given this visibility, it never ceases to amaze me how many companies … Continue reading →

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