Category Archives: Usability

PrivacyChoice featured on MediaPost: It’s all about the process

Posted on September 18, 2010 by Jim Brock

Check out Steve Smith’s article about PrivacyChoice on MediaPost’s Behavioral Insider. He captured our philosophy well in this advice to targeted marketers: If we read consumer behaviors around privacy monitoring with the same care as marketers look at buying and … Continue reading →

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The PrivacyChoice Bookmark: Early user feedback (not bad)

Posted on September 17, 2010 by Jim Brock

I’m pleased but not satisfied with the initial user feedback on the PrivacyChoice Bookmark. Here’s the punchline: An near 80% recommendation rate is good, but can and will be improved, mostly by making things more clear. We also learned in … Continue reading →

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Privacy Innovation: The PrivacyChoice Bookmark

Posted on September 10, 2010 by Jim Brock

The PrivacyChoice mission is to demonstrate technologies that make consumer privacy more understandable and actionable. In that spirit, I’m delighted to announce the launch of the PrivacyChoice Bookmark, which is now the easiest way for consumers to manage their behavioral privacy … Continue reading →

Posted in Folks, Opt Out Cookies, Pros, Usability | 1 Comment

Microsoft, Google and Mozilla: It’s time to make privacy engaging for consumers

Posted on August 2, 2010 by Jim Brock

For anyone who has struggled to use the privacy settings in Internet Explorer, it’s probably not a surprise that, as the Wall Street Journal is reporting, Microsoft compromised consumer privacy choices in the interest of advertising revenue and advertiser relationships. … Continue reading →

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PrivacyChoice Reloaded: more info + more choices

Posted on February 3, 2010 by Jim Brock

Today we have completed a significant upgrade to PrivacyChoice, where consumers can learn about behavioral advertising and their privacy options. In addition to a cleaner, more compact interface, here the highlights of this release: More summary information. On our homepage … Continue reading →

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PrivacyWidget 1.0: Demonstrating enhanced privacy notice and choice for behavioral ads

Posted on January 12, 2010 by Jim Brock

PrivacyWidget.com 1.0 is live today for public beta testing. Website publishers who deploy online behavioral advertising can now see and experiment with the enhanced notice-and-choice required by the Self-Regulatory Principles for Online Behavioral Advertising announced last year. This is an important … Continue reading →

Posted in Folks, Pros, Usability, Website Disclosure | 1 Comment